Direct Sign Wholesale

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Direct Sign Wholesale is North America's largest manufacturer and wholesaler of channel letters. We offer excellent pricing, fast turn times and high quality channel letters.

Direct Sign Wholesale

 •  October 18

Reverse channel letters have a hidden capability that may make your customer’s sign more effective. This post briefly details that capacity – and it can make a difference with your customer’s reverse lit sign. Single halo color letters are the most common configuration, and typically present an excellent appearance despite the use of just one...

Direct Sign Wholesale

 •  September 7

What is a full cover vinyl configuration?As was noted in our two previous posts, vinyl configurations can alter the standard appearance of a channel letter acrylic face. A third vinyl configuration is “full cover”, which (as the name suggests) is a vinyl layer that completely covers the letter face.In a full cover vinyl configuration, the typical...

Direct Sign Wholesale

 •  August 16

What is a Border Configuration?A “border” configuration is another method for a vinyl application to change the appearance of a channel letter sign.The border name comes from the material placement – the vinyl is placed along the border of the letter face only (as opposed to a reveal vinyl configuration, which covers the interior of the letter...

Direct Sign Wholesale

 •  July 18

What is a reveal channel letter configuration?A reveal configuration is a simple method to alter the appearance of a channel letter set.This configuration can create a memorable appearance when properly placed.A reveal configuration is simply a vinyl layer placed over part of the face exterior.This vinyl placement keeps the outside part of the...

Direct Sign Wholesale

 •  June 19

Your client is opening a new business location that will require several types of signage. What is typically the last item to which they pay attention as they approach their grand opening? You know the answer. Signage. It never seems to be high on their priority list. Even when you’ve mentioned that signage can take time, they want to do everything...

What is RGB LED?How can you make your customer’s front lit channel letter set more engaging?One LED product may help. RGB LED is an illumination technology that permits the face color to change when lit. The faces can cycle through a variety of colors (see below) or maintain a single unique color.RGB LED contains three separate light sources – red,...

Direct Sign Wholesale

 •  April 14

The Benefits of Effective SignageLet’s revisit a topic we’ve discussed in the past. The business and marketing benefits of an effective signage program.Note that this is not restricted to channel letters. This list applies to all signage types.Here is the key principle to remember as you write your proposal copy: there is a difference between...

Direct Sign Wholesale

 •  February 13

In your channel letter proposals, what do you list for an installation period?You probably state something like “production and installation will take about five weeks.” Right?Here is an idea. Don’t list the waiting period. The waiting period is a negative, and your proposals need to stress the positive.Here is the trick: state the installation...

Direct Sign Wholesale

 •  January 27

Do You Make Any of These 9 Signage Mistakes?Want to make your customer’s channel letter sign more effective?Follow these nine simple principles and you can’t go wrong.FONT – Stick with sans serif fonts. Serifs may cause illumination issues due to the small stroke contained within the serif. Basic fonts also tend to be more legible, and legibility...

Direct Sign Wholesale

 •  August 30, 2016

Is your client considering blue for their face color? Be sure to pass along these blue usage guidelines. This color may have challenges when specified for a channel letter sign.Blue has many positive qualities as a sign and branding color. For example, trust, honesty and loyalty are associated with blue (“true blue”.) Banks and insurance companies...