One of the best indicators that summer has arrived is the on slot of outdoor music festivals which have become more and more popular over the recent years. A great example of this is the Shaky Beats and Shaky Knees Music Festivals that take place in Atlanta, GA at Centennial Park during the middle of May.
The Shaky Festivals were created by Atlanta-based concert promoted Tim Sweetwood beginning in 2013 with Shaky Knees and has grown year over year with more than 100,000 people attending the 3-day events in total. Each festival brings in major headliners such as Chainsmokers, Kaskade, Third Eye Blind, LCD Soundsystem and Huey Lewis & the News.
Since the beginning, Music Matters Productions (MMP), an Atlanta-based rental & staging company, has been involved with the Shaky Festivals, however this year they took the festivals’ visual experiences to a whole new level that involved 700 tiles of Absen’s outdoor X5 LED solution.
“We are a big fan of the X5 tiles not just for their great outdoor rating, but because we can always count on their high-quality performance and, most importantly, ease of service,” says Aaron Soriero, Owner of Music Matters Productions. “Often times custom rigging is involved for us at these major music festivals, rigging that is not coming down until the very end. We need an LED tile that can be serviced easily front or rear and the X5 allows us that ability.”
Heineken 360° Cube Bar
Standard white beer tents are a thing of the past. To draw attention and entice thirsty festivalgoers, MMP, in conjunction with ABV Gallery, created a 360-degree cube like bar area made entirely of 300 X5 tiles for Heineken. Not only was it a visual spectacular, patrons could interact with the walls by writing various messages or take group selfies with an iPad at the bar which would then be randomly posted throughout the multiple video walls. As you can imagine, this eye-catching bar made it the prime location to get an ice-cold beverage.
To push the content out, MMP used four Absen ProHDs with one AI media server which, according to Amanda Facemire, Lead LED Technician, “worked extremely well with the Novastar processor.”
Mega Info Tower
To find out what bands were coming up next and at what stage, festivalgoers only had to look at the 20’x 8’ 4-sided tower for the latest festival information including festival map and band schedule. Thanks to the X5’s excellent image quality and 5,000nits of brightness, the content displayed was easily seen not only from a distance, but close-up as well.
At various times, a remote camera hidden inside the tower would capture candid images of people throughout the event and shared through a live feed shown on the tower’s LED walls. Similar to the Heineken bar, this was a unique way to encourage festivalgoers to interact and engage via the festivals’ social media platforms.
Dressing the Stages
Both festivals, which take place back to back weekends, feature three stages that are named after major thoroughfares in Atlanta: Peachtree, Piedmont and Ponce De Leon.
Located beside the Peachtree main stage was a 50’ x 11’ Hollywood like sign of the festival name, which featured an LED background made up of 180 X5 tiles. This massive lettering structure was an immediate draw among attendees as it made for the ideal group picture site.
At the Piedmont stage, where such artists as Bonoro, Galantis, Flatbush Zombies performed, MMP used X5 tiles to create an upstage video wall as well as dress up the DJ booth. These elements were greatly utilized by each artist to push unique video content out for their individual shows, adding to the overall energy and excitement. While being the smallest stage of the three, Ponce De Leon didn’t go without as MMP also enhanced the visual element by surrounding the DJ booth with X5 tiles.
All in all, the Shaky Festivals not only brought in the hottest DJ/EDM acts and rock bands to Atlanta, it proved, again, that you don’t have to be in a major Las Vegas nightclub or massive arena to get an immersive music experience. Think of all that vitamin C you get instead, right? Don’t forget your sunscreen!